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Data-Driven Business

Earn a Certificate from a top-ranked German University in this online modular training program.

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Part-Time

weeks

Remote

English

Program Overview

Bridge the data skill gap and prepare yourself for the data-driven age. This training program focuses on building the thinking skills needed to become an informed and empowered user of data analytics. Participants will be enabled to implement data strategies and to identify data quality. Learn how to make smarter decisions and to develop a decent structure for a successful digital transformation.

Upcoming dates

Schedule: 2 hours Intro Seminar + 4 hours per module (2 PM - 6 PM GMT)

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What you'll learn

Introductory e-Seminar: Data-Driven Decision Making

Get introduced to the topic and discuss potential opportunities and challenges of a data-driven business model and how to create a data-driven culture encouraging critical thinking and curiosity.

Data Literacy and Data-Driven Culture

A new data mindset can bring about real-time decision-making. Align your approach to data with your overall business strategy. Guide all stakeholders towards a data-driven culture. This module focuses on the challenges of building a data-literate workforce and the prospects of linking data-driven decision-making with business goals.

Data Exploration and Data Quality Management

Automated data exploration provides further insights into the fitness of data which is used for analysis and decision making. Learn how numerical and visual summaries can be used to gain an initial understanding of data structures, distributions, and relationships. Use data exploration to check correctness, plausibility, accuracy, understand the bigger picture, and get insights faster.

Predictive Data Modeling

Using predictive modeling techniques is a great way to accurately predict outcomes and steer your business in the right direction. This module illustrates the fundamental principles of predicting modeling techniques, and how leveraging data leads to a more informed decision-making process.

Ethics and Fairness of AI-Based Systems

Automated data-driven decision-making carries the risk of unintended bias. Legal frameworks and issues of dignity, privacy, or data protection are major topics. This module raises awareness towards data collection flaws and presents technological solutions for ensuring interpretability and fairness in algorithms.

Learning Outcomes

Learn how to identify, scope, and validate data for effective decision-making. Get to know how to use facts, metrics, and data to guide strategic business decisions that align your goals, objectives, and initiatives.
Develop competencies in identifying, transforming, and utilizing data as a source of business and marketing growth. Learn to think like a data detective and understand how data can provide invaluable insights.
Identify analytics categories, business intelligence, how to select analytical methods, evaluation and how to refine your analysis. By the end of this program, you will be equipped with the skills, knowledge and confidence you need to approach, understand and work with data in your organization.

Who should attend

Managers, high potentials, senior managers, and executives who aim to:

understand the principles of data analytics
implement data-driven decisions
leverage existing data to predict outcomes
develop a data-driven cultures leading to a data-driven business

Jacobs University’s Data-Driven Business Program for professionals is attended by participants of varying skills and experience, to encourage a broad exchange of perspectives and challenges from different industries, countries, and expertise. Do you want to use already existing data to make better and more informed business decisions? Participate in the program and lay the groundwork for a data-driven culture and a digital transformation journey.

Your benefits in a nutshell

Join online from everywhere in the world
Get trained by an internationally renowned professor of Jacobs University
Connect and engage live with faculty and participants in a virtual classroom
Gain awareness of data-driven decision processes
Get deeper insights in how to develop a structure for a successful digital transformation towards a data-driven business

Participants of the full program will receive a University Certificate including a digital badge. You are free to use it on your social media.

Your instructors

Prof. Dr. Adalbert F.X. Wilhelm

FACULTY – TRAINER

Adalbert Wilhelm, professor of statistics and data analytics at Jacobs University, focuses on inform...