Data-Driven Business

Earn a Certificate from a top-ranked German University in this online modular training program.

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Program Overview

Bridge the data skill gap and prepare yourself for the data-driven age. This training program focuses on building the thinking skills needed to become an informed and empowered user of data analytics. Participants will be enabled to implement data strategies and to identify data quality. Learn how to make smarter decisions and to develop a decent structure for a successful digital transformation.

Upcoming dates

Schedule: 2 hours Intro Seminar + 4 hours per module (2 PM - 6 PM GMT)

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What you'll learn

Learning Outcomes

  • Learn how to identify, scope, and validate data for effective decision-making. Get to know how to use facts, metrics, and data to guide strategic business decisions that align your goals, objectives, and initiatives.

  • Develop competencies in identifying, transforming, and utilizing data as a source of business and marketing growth. Learn to think like a data detective and understand how data can provide invaluable insights.

  • Identify analytics categories, business intelligence, how to select analytical methods, evaluation and how to refine your analysis. By the end of this program, you will be equipped with the skills, knowledge and confidence you need to approach, understand and work with data in your organization.

Who should attend

Managers, high potentials, senior managers, and executives who aim to:

  • understand the principles of data analytics
  • implement data-driven decisions
  • leverage existing data to predict outcomes
  • develop a data-driven cultures leading to a data-driven business

Jacobs University’s Data-Driven Business Program for professionals is attended by participants of varying skills and experience, to encourage a broad exchange of perspectives and challenges from different industries, countries, and expertise. Do you want to use already existing data to make better and more informed business decisions? Participate in the program and lay the groundwork for a data-driven culture and a digital transformation journey.


Your benefits in a nutshell

  • Join online from everywhere in the world

  • Get trained by an internationally renowned professor of Jacobs University

  • Connect and engage live with faculty and participants in a virtual classroom

  • Gain awareness of data-driven decision processes

  • Get deeper insights in how to develop a structure for a successful digital transformation towards a data-driven business


Participants of the full program will receive a University Certificate including a digital badge. You are free to use it on your social media.


Your instructors

Team Member

Prof. Dr. Adalbert F.X. Wilhelm

Adalbert Wilhelm, professor of statistics and data analytics at Jacobs University, focuses on inform...